Simple Booking Channel Manager: Positives, Negatives & More

Anuj Punjani
2 min read
June 5, 2024

Welcome to Brance's comprehensive blog series, where we examine the workings of top hotel channel managers. In today's post, we focus on Simple Booking, a channel manager who's been making waves in the hospitality industry for some time now. 

We've scored Simple Booking across various parameters to give you a clear picture of its strengths and areas for improvement. But before we do that, let’s look at a few essential parameters we have used to evaluate the app.

Our Channel Manager Review Parameters You Can Trust

As part of our review policy, we’d first like to state that our reviews were created with the help of AI analysis. Then, we reviewed the whole review for any inaccuracies before editing it for clarity and crispness.

Moreover, we’ve picked specific parameters, like ‘price,’ for example, that best demonstrate a channel manager's performance. We then judged our review of the channel manager's performance against these parameters.

Here are the parameters we have picked: 

Parameter | Positive | Negative | Ok

--- | --- | --- | ---

Ease of Use | 100% | 0% | 0%

Technical Reliability | 100% | 0% | 0%

Customer Support | 100% | 0% | 0%

Price | 0% | 0% | 100%

Operations Management | 100% | 0% | 0%

Integration | 67% | 0% | 33%

Revenue Management | 100% | 0% | 0%

Marketing Visibility | 100% | 0% | 0%

Reporting Analytics | 0% | 0% | 100%

Intrigued by these numbers? Want to dive deeper into what fellow hoteliers are saying about Simple Booking? 

Continue reading to explore the nuances behind these scores and discover which parameters could elevate your hotel's performance or require careful consideration.

1. Ease of Use

| Positive | Negative | Ok  |

|----------|----------|-----|

| 100% | 0%       | 0%  | 

Positives: 

Simple Booking's ease of use is unanimously praised; it gets a perfect 100% positive score. 

As gleaned from the collective online reviews, users specifically praise the platform's user-friendly interface, which significantly simplifies the management of reservations and operational tasks for both clients and hoteliers. Moreover, the customizable options and themes allow for a personalized experience, enhancing the system's appeal and functionality. 

The effortless customization and management of reservations contribute to a high conversion rate for direct bookings, while the speedy use of the back office boosts operational efficiency. 

These features, taken collectively, make Simple Booking an exemplary hotel channel manager, emphasizing its effectiveness in direct booking and back-office operations. 

Negatives: 

As the absence of negative feedback in this area shows, Simple Booking excels in providing a user-friendly and efficient solution for hotel channel management, effectively setting a high standard for ease of use in the industry.

2. Technical Reliability

| Positive | Negative | Ok  |

|----------|----------|-----|

| 100% | 0%       | 0%  |

Positives: 

Simple Booking's technical reliability is also top-notch, as demonstrated by its 100% positive score. The platform's Rate Match feature ensures competitive pricing, while its reliable marketing tracking capabilities contribute to effective marketing strategies. 

Moreover, the platform’s high speed is another positive. It enhances the overall user experience, making it a dependable choice for hoteliers seeking a technically sound channel manager. 

These aspects underscore Simple Booking's commitment to providing a competitive, effective, and efficient platform for hotel operations.

Negatives: 

As you probably guessed, the tool gets zero negative reviews. In other words, Simple Booking's channel manager has the strength to provide a technically reliable and high-performing solution that meets the needs of modern hoteliers.

3. Customer Support 

| Positive | Negative | Ok  |

|----------|----------|-----|

| 100% | 0%       | 0%  | 

Positives: 

Simple Booking's customer support is exceptional, as shown by its 100% positive score. 

For one, the platform's regular updates enhance system functionality, keeping the tool up-to-date and free from all bugs. On the other hand, webinars facilitate a better understanding of the system, while the support team is noted for its responsiveness and efficient service, with proactive follow-ups and assistance from support staff. 

Finally, the help desk's attentiveness to user requests further emphasizes the quality of customer support Simple Booking provides, ensuring users receive the assistance they need promptly and effectively.

Negatives: 

Understandably, the app doesn’t get any negative feedback. This highlights Simple Booking's commitment to providing excellent customer service and ensuring that users have a positive experience with the platform.

4. Price

| Positive | Negative | Ok  |

|----------|----------|-----|

| 0%   | 0%   | 100%  |

Positives: 

There are no specific positive remarks regarding price anywhere, indicating that while Simple Booking's pricing structure meets basic expectations, there is future potential for further refinement to enhance perceived value. 

Negatives: 

Similarly, there are no straight criticisms about price, suggesting that Simple Booking's pricing is considered fair and reasonable by most users. 

However, the 100% 'Ok' score does reflect a neutral stance from users, implying that the pricing strategy is adequate but may benefit from adjustments to better align with customer expectations and market standards.

5. Operations Management 

| Positive | Negative | Ok  |

|----------|----------|-----|

| 100% | 0%       | 0%  | 

Positives: 

Simple Booking channel manager is well known for its operations management—it gets a 100% positive score here.

The platform significantly overhauls front desk operations and simplifies reservation management for the tool, making channel manager handling straightforward and effective. Naturally, these features provide a seamless operational experience, allowing hoteliers to manage their properties more efficiently and effectively.

Negatives: 

With no negative feedback reported, Simple Booking meets and exceeds expectations in operations management; it provides users with a comprehensive solution that enhances hotel operational efficiency. 

6. Integration 

| Positive | Negative | Ok  |

|----------|----------|-----|

| 67%  | 0%       | 33%  |

Positives: 

As shown by a 67% positive score, Simple Booking's integration capabilities are extremely well-regarded. 

Key advantages include the platform's continuous improvement and addition of new connections, as well as the significant boost in direct revenue with the Converto CRM tool. These features, taken collectively, show Simple Booking's commitment to growth, adaptability, and revenue enhancement through effective integration with various systems and tools. 

Negatives: 

The absence of negative feedback in the area of integration underscores Simple Booking's strength in providing a cohesive and comprehensive solution that effectively meets the needs of its users in connecting with a wide array of booking channels. 

Moreover, only 33% of reviews are classified as satisfactory; in other words, while the tool works well, things can nonetheless be improved with it.

7. Revenue Management

| Positive | Negative | Ok  |

|----------|----------|-----|

| 100% | 0%       | 0%  |

Positives: 

Simple Booking's revenue management gets a 100% positive score, demonstrating its popularity and users' preference for its potential to boost profitability. 

It contributes to an increased conversion rate due to more direct bookings, and the Rate Match feature significantly impacts competitiveness. These aspects highlight Simple Booking's effectiveness in enhancing direct booking conversions and providing a competitive advantage through its revenue management capabilities. 

Negatives: 

The absence of negative feedback highlights Simple Booking's effectiveness in revenue management, ensuring hoteliers can maximize their revenue potential through the platform. 

8. Marketing Visibility

| Positive | Negative | Ok  |

|----------|----------|-----|

| 100% | 0%       | 0%  |

Positives: 

Simple Booking significantly boosts your direct bookings through its marketing visibility. It’s no wonder, then, that the tool stands out here with a 100% positive score for this as well. 

Its platform's marketing investments have notably increased direct revenue, emphasizing its effectiveness in enhancing property visibility and attracting more bookings. 

Negatives: 

The absence of negative feedback in marketing visibility underscores Simple Booking's strength in providing effective marketing strategies that significantly impact direct revenue. 

9. Reporting Analytics 

| Positive | Negative | Ok  |

|----------|----------|-----|

| 0%   | 0%   | 100%  | 

Positives: 

When it comes to reporting analytics, there is nothing specifically positive out there about Simple Booking. This shows that Simple Booking's reporting capabilities meet basic expectations but may lack the depth and customization options that could provide more actionable insights for hotels. 

Negatives: 

Similarly, there are no direct criticisms regarding reporting analytics, suggesting that Simple Booking's reporting tools are adequate for monitoring and analyzing hotel performance. 

Conversely, the tool also gets a 100% ‘Ok’ score, reflecting the neutral stance of most users. So it’s clear that while the platform provides essential reporting functionalities, there is room for improvement in offering more detailed and customizable analytics to support better strategic decision-making for hotels.

So Should You Go For the Simple Booking Channel Manager?

In summary, Simple Booking excels in ease of use, technical reliability, customer support, operations management, revenue management, and marketing visibility, offering a comprehensive and effective solution for hoteliers. 

On the other hand, while pricing and reporting analytics get neutral feedback—indicating it’s an area for potential refinement—the overall positive reception of Simple Booking's features means it is one of the best-kept channel management secrets. Luckily, you can also request a free demo, which is a great option to get your hands dirty, especially if you’re on the fence about the application’s claims and long-term feasibility. 

Anuj Punjani

Anuj Punjani co-founded Brance and leads its engineering team. He studied at NSIT and the University of Michigan before working at Apple for about four years, where he worked on products like the iPhone, iPad, and Mac.

He's an avid trekker and enjoys playing lawn tennis and cricket in his free time.

Frequently Asked Questions

Why is First Response Time important in inside sales?

First Response Time holds a great importance in inside sales because it influences customer satisfaction. Ultra-fast responses improve the chances of potential leads getting converted into paying and loyal customers.

What are the consequences of a delayed first response in inside sales?

A delay in First response time can result in missed opportunities, customer frustration, and a negative impact on conversion rates. Potential leads may lose interest or shift to competitors when experience a delay in response time.

What role does technology play in reducing first response time?

Technology plays a vital role in reducing first response time through automation. AI-driven chatbots streamline the communication process and enables faster interactions.

Related Blogs

June 12, 2024

3 min read

Vertical Booking Channel Manager: Positives, Negatives & More

Vertical Booking is another top option for channel managers to pick from. Learn everything about it here.

View More

June 9, 2024

3 min read

What are Hotel Amenities? 15+ Essential Hotel Amenity Ideas

Hotel amenities can make or break your guest’s first impression of your hotel. Here’s all you need to know.

View More

June 8, 2024

3 min read

TravelLine Channel Manager: Positives, Negative & More

TravelLine is an excellent option when it comes to channel management. Read here to learn more about it.

View More

Increase your conversion by 2x using Gen-AI

Ready to implement AI at your property?